The rising popularity of the video sharing app Tiktok has attracted the world’s leading technology companies. Following the controversial Chinese app Tiktok, the popular photo sharing app Instagram is bringing its own ‘Tiktok’.
Announcing this on Friday, Tiktok revealed that it is preparing to launch its video sharing feature. The name of the video sharing service of Instagram will be ‘Reels’.
Reels will be launched in the United States and 50 other countries in August. Remember, Instagram has started testing reels in India since last week. Given India’s ban on tickets, Instagram sees the launch of reels in India as a test.
A Facebook spokesperson said: “We are always looking for what people want and are constantly innovating to improve the user experience. Platforms like Snap, Ticket and others were created keeping in mind the desires of the people. But we can do that in a new way through Instagram than on those platforms and address the demands of our community. ‘
In Instagram’s video sharing feature reels, users will be able to record, edit 15 seconds of video, add their favorite music and audio to the stories and upload to Instagram’s Explore feature.
Instagram and its parent company Facebook are ahead in learning the various features of other apps. In 2016, Facebook and Instagram launched the Stories feature, which allows users to share their lost content within 24 hours.
This feature became very popular on Instagram and within 8 months, the number of users of the Instagram Stories feature surpassed the number of Snapchat users. That number doubled in 2018.
Instagram is not alone in learning about Tiktok’s growing popularity. Even YouTube is making its own tick, named Shirts. YouTube shirts will be made public by the end of 2020.